What is crowdsourcing?

For many organizations considering opening up their innovation process, crowdsourcing is top of mind when seeking public ideas. But what is crowdsourcing, anyway?

In this article, Lead Innovation Program Designer Steve Denning starts with the basics, laying out a clear definition of crowdsourcing, referencing some of the foundational thinkers in the crowdsourcing space. 

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The benefits and limitations of crowdsourcing

Crowdsourcing has become one of the most transformative innovation and ideation methods of the last 20 years. Although crowdsourcing at its core has been used for hundreds of years, the internet has enabled organizations to crowdsource from entirely new sets of people that they may not have been able to reach before.

In this article, Chief Social Scientist Sharon McIntyre shares crowdsourcing success stories as well as areas where it falls short, then introduces a solution for situations where crowdsourcing might not be up for the task. 

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Internal vs external crowdsourcing

Crowdsourcing does not have to mean that you have to make your challenge completely public. Choosing your ‘crowd’ wisely may be the first step to finding the best ideas for the challenge at hand. 

In this article, Community Manager Judy Garvey explains why you might want to use either an internal crowd, an external one, or a combination of both. 

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Why the world's top brands use crowdsourced innovation

As U.S. companies are spending over $460 billion a year on research and development, it's clear that innovation is a huge industry.

Some of the world's biggest brands are starting to learn that their customers and fans can show them what they should be doing next. Crowdsourced innovation is allowing brands to increase their market share in a way that's aligned with what customers want.

In this article, Community Manager Judy Garvey outlines four key reasons why brands like Lego are utilizing crowdsourced innovation.

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Understanding the crowdsourcing technology spectrum

In order to truly open a challenge to a ‘crowd,’ technology must be employed to reach a large number of individuals. Ideally, this group has enough diversity of opinion, experience, and expertise to truly yield novel ideas. As more organizations have adopted crowdsourcing for innovation, more crowdsourcing technology platforms have also been developed to better facilitate the ideation process beyond the initial submission of ideas.

In this article, VP, Marketing David Gardner walks through the various technologies you can use to facilitate crowdsourcing, from basic to brilliant. 

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The ultimate cheat sheet for crowdsourcing ideas

Crowdsourcing ideas isn’t as simple as asking a question and posting it to your company website or social media page. At Chaordix, we have spent the last 10 years collaborating with our customers to design and implement successful crowdsourcing challenges. We have now put together the ultimate cheat sheet on crowdsourcing ideas.

In this article, Lead Innovation Program Designer Steve Denning dishes out the definitive crowdsourcing guide, complete with 8 key steps. 

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What industries can benefit most from crowdsourced ideas?

When you hear the phrase, "teamwork makes the dream work," you probably think about a sports team or a group of co-workers. But collaboration can extend far beyond the traditional boundaries. 

There are many industries where non-traditional collaboration can pay huge dividends.  In this article, Community Manager Judy Garvey shares 8 major sectors that benefit from crowdsourcing.

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The best examples of crowdsourced innovation

The best brands know that innovation isn’t bound by the walls of their own companies. Sometimes, tapping an experienced, engaged or highly skilled crowd is the answer.

Over the last 20 years, especially after the advent of crowdsourcing software, it has become easier than ever for brands to crowdsource innovation - whether it’s internally (from employees or stakeholders), or externally (brand fans, external experts or the general public). 

In this article, Community Manager Judy Garvey takes us through a few of the most memorable crowdsourced innovations from some of the world's biggest brands. 

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7 Tips for crowdsourcing designs for new products

Crowd design must be executed intelligently in order to take advantage of having multiple designers and performers on the same page. If you're not careful, a crowdsourced design could end up unfinished or off-target.

In this article, VP, Marketing David Gardner walks through design-by-crowd tips to keep you on track and get your design across the line. 

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4 tips on how to crowdsource marketing content

Crowdsourcing content is a great way of fleshing out your brand. You receive fresh and original content from people who trust you. These are customers who engage with your brand and are willing to go the extra mile. Crowdsourcing content can be the kick your brand needs.

In this article, Community Manager Judy Garvey shares some of the most exciting and interesting examples of brands using crowdsourcing as a content tool and explains how you can too. 

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The role of crowdsourcing software in open innovation

The point of open innovation is to bring in ideas from outside of your organization. In other words, it’s next to impossible to round up your community of participants all in one place on a regular basis. Large multinational corporations enjoy the luxury of developing a network of labs or innovation hubs. Even very successful medium sized businesses don’t have the resources to do this effectively. For this reason, technology plays a starring role in any conversation about open innovation.

In this article, Lead Innovation Program Designer Steve Denning explains how digital ecosystems make open innovation possible for organizations of all sizes. 

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Technology to power crowdsourcing

Chaordix is a global leader in crowdsourcing software. Our Participation Platform powers some of the world's most successful crowdsourcing campaigns and communities for brands like LEGO, Ford, Rust-Oleum, HTC, IBM, and more.

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