Customer value is often reduced to how much folks spend on your products and services. Traditional formulas for calculating customer value focus on dollars spent over a customer's life span. But leading marketers are recognizing that customer value can be much, MUCH more than just the revenue they generate themselves.
What if we calculated our customers’ value in terms of importance, benefit, and helpfulness rather than just their worth in dollars and cents? Customers add value in ways well beyond the dollar value of their purchases, and an online community helps you tap into this value.
By the end of this 10 page ebook, you’ll start to look at customer value through a broader lens, and you’ll have the knowledge and insights to start generating more value for your own brand.