A brave new world of customer engagement! Through this guide, marketing and customer experience professionals will gain an understanding of how participation marketing works and why co-creation drives smarter innovation and an engaged community of passionate customers. Featuring real case studies from LEGO, Airbnb, Harley-Davidson and more!
Neya Abdi
Content Writer & Storyteller
Neya is a startup storyteller who covers innovation, participation marketing, business development, and customer engagement. Her limitless curiosity drives her to learn how organizations progress from idea generation to successful implementation in order to delight customers, make positive social contributions, and generate revenue. She lives in Toronto.