The Art of Insights

A How-To Guide: the art and science of better customer insights and ideas
Art of Insights ebook cover

Free download! 

What's In the eBook?

From automated marketing platforms to social listening to surveys. . . you could spend a thousand days trying to get a handle on consumer insight, how to spot it in the wild, and how to create the right ecosystem in which it can flourish and help you transform your business. 

Or you could read this very helpful and to-the-point ebook.

The Art of Insights gives you a succinct overview of the challenges and rewards associated with creating and nurturing a long-term brand community and how to help its members reach their creative potential to drive innovation further.

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What is a consumer insight and how does it differ from market research
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How online communities flourish to generate real insights
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The relationship between consumer insights and customer co-creation

About the Author

Lorraine Valestuk

Lorraine Valestuk, PhD
Writer, Editor & Communications Strategist

Lorraine helps businesses communicate with humans. Brand voice, story-telling, content creation and strategy. Specializing in self-published business books, arts and entertainment, science, technology, and education.

Full Chapter List

Chapter 1 What is a consumer insight?
Chapter 2 Where do great insights come from?
Chapter 3 How insights communities flourish
Chapter 4 Finding real insights & getting past the obvious
Chapter 5 Getting Down to Business: The Creative Challenge
Chapter 6 Building community relations for long-term insights