From automated marketing platforms to social listening to surveys. . . you could spend a thousand days trying to get a handle on consumer insight, how to spot it in the wild, and how to create the right ecosystem in which it can flourish and help you transform your business.
Or you could read this very helpful and to-the-point ebook.
The Art of Insights gives you a succinct overview of the challenges and rewards associated with creating and nurturing a long-term brand community and how to help its members reach their creative potential to drive innovation further.