Whitepaper: Refocusing the Role of Consumer Insights For Greater Innovation

Four critical insight skills your team needs to thrive in our modern, digital world
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Free download! 

What's in the White Paper?

Consumer insights are critical to the long-term success of any business that sells... well, anything really. If you have customers, you need to understand their evolving needs and preferences.

In our latest whitepaper, we outline the four key insight skills that any insights team, large or small, needs to have in order to be successful. 

Here are a few tidbits:

Building a small, agile team of generalists can be just as useful as a large team specialists.
New tools, like AI, can support insights professionals as they analyze data, but creativity is still key.
Being socially-savvy is a key insight skill. So much conversation between consumers happens on social.

About the Author


David Gardner
VP, Marketing - Chaordix

David is head of marketing for Chaordix, and brings over 10years experience in marketing leadership, including digital strategy, content and brand storytelling. David has worked with several of the world’s most innovative brands as a digital strategist and marketing consultant across North America including eBay and HP, as well as with fast-growing startups.